During my transition into copywriting, Squarespace asked us to find a celebrity to help promote their site for the Super Bowl. Along with making Key & Peele's deal,  I was invited into the maelstrom with the creative team for this insane never-seen-before live commentary during the game.  We wrote a ton of jokes and bits for Key & Peele to build a framework within which they could improvise.

This thing was emmy-nominated!

Super into it? Here’s the case study.

 AGENCY: Anomaly NY

CLIENT: Squarespace

CDs: Ida Grondblum, Fab Berglund

SR CW: Zack Myrow

CWs: Julie Jones, Annemarie Cullen, Matt Beck

AD: Matt Kalish

PRODUCERS: Winslow Dennis, John Legere

PRODUCTION: Caviar

DIRECTOR: Jonathan Krisel

EDIT: Rock Paper Scissors