Problem: More and more people are avoiding dairy milk for myriad reasons. Solution: Delicious, creamy Planet Oat: We solved milk!
We made a series of short broadcast and web spots to get two messages across: (A) Creamy and (B) Delicious, with a side of (C) #1, starring the very charming and talented Jordan Black.
Is It Creamy?
#1!
Billboard
Our CCO promised us a steak dinner if we actually got this meme shot. We also got it finished and shipped, so maybe we’ll ask for a limo to take us there.
Serious Answers
Mmmmmmmm
Cereal
DIRECTOR:: Clay Weiner, Biscuit
EDIT: Erik Laroi, MackCut
COLOR: Tim Masick, Co3
MIX/SOUND DESIGN: Geoff Strasser, Mr Bronx
AGENCY: Decoded Advertising
CLIENT: Hood/Planet Oat Oatmilk
CCO: David Weinstock
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
PRODUCERS: Shannon Barnes, Linzy Anderson, Mac Demy