When we presented TV to our Penn State clients, they loved everything so much that they asked if we could make one of them radio in addition to the TV. We used the same music as the tv to tie it in, while finding a different way in to answer the brief of getting socially disconnected students excited to become part of something bigger than themselves.

RECORD & MIX: Kelly Oostman, Sonic Union
Agency: Decoded 
Producer: Brent Bette
CCO: David Weinstock
GCD: Victor Sie
ACD/Copy: Annemarie Cullen
SR. AD: Thomas Bloch
MUSIC: Marmoset
VO: Daisy Hobbs