Still Alive.
Ageism is bad! We were thrilled to be working on AARP, and for this project we endeavored to use common tropes often used to portray older people and flip them on their heads.We took some common expressions often associated with aging and gave them a fun, positive twist. Then we reached out to talented illustrator Jo Montsouris to create stylized portraits to pair with them, to help everyone envision a future where aging can be a wonderful and exciting thing.
ILLUSTRATION/ANIMATION: Jo Montsouris
AGENCY Decoded
GCD: Victor Sie
ACD/ART: Joyce Kuan
ACD/COPY: Annemarie Cullen
PRODUCER: Jamie van Eyck
It Ain’t Over ‘Til It’s Over
We wanted to find a fun way to celebrate you. Being you. At every age.
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Art Director: Thomas Bloch
Copywriter: Jack McKenzie
Sound Design: Sticky Audio Labs
Producer: Jamie can Eyck